So, the latest economic-oriented meme that appears to have developed on the far left (and, ironically, is a recurring lament among the nervous right) is that it makes no difference, at all, what the actual economic numbers might be; that “perception” is the only relevant criterion. And I’m hearing similar things from the “libertarian” types, who for some reason are real interested in the possibility of having “divided government” yet again. Strange. You know, I never heard that refrain when our government was not divided, but it was the GOP on the outside looking in.
Anyway, I’ll play along: facts don’t matter a lick, it’s all perception. Fair enough.
Well, what better way is there of assessing the economic perceptions of mainstream Americans than a professional survey of consumer sentiment?
So, this morning, I asked myself: “Jay, is there a correlation between Consumer Sentiment Indices during a Presidential election year and the results of the election?”
August 1956*
University of Michigan’s Index of Consumer Sentiment = 99.9.
Result: Ike wins his re-election bid . . . by a landslide.
August 1964
University of Michigan’s Index of Consumer Sentiment = 100.6.
Result: LBJ wins a successive term . . . by a landslide.
August 1972
University of Michigan’s Index ofConsumer Sentiment = 95.2.
Result: Tricky Dick wins his re-election bid . . . by a landslide.
August 1976
University of Michigan’s Index of Consumer Sentiment = 89.7.
Result: Ford very narrowly loses his bid to obtain a political office larger than a Congressional District.
July 1980
University of Michigan’s Index of Consumer Sentiment = 62.3.
Result: Carter loses his re-election bid . . . by a landslide.
July 1984
University of Michigan’s Index of Consumer Sentiment = 96.6.
Result: Reagan wins his re-election bid . . . by a landslide.
July 1992
University of Michigan’s Index of Consumer Sentiment = 76.6.
Result: Bush 41 loses his re-election bid . . . by an electoral vote landslide. Oddly enough, however, 57 percent of the electorate votes against the winning candidate.
July 1996
University of Michigan’s Index of Consumer Sentiment = 94.7.
Result: Saint Bill wins his re-election bid . . . by a landslide in the Electoral College.
I think I’m detecting a pattern here, but, then again, maybe that’s just me.
July 2004
University of Michigan’s Index of Consumer Sentiment = 96.7.
Hmm. That’s higher than the level of consumer confidence that Clinton and Reagan enjoyed, at this exact same point in their respective re-election cycles. And it’s also higher than the level of consumer sentiment enjoyed by Nixon, at virtually the same point in his 49-state re-election cycle.
And the Conference Board’s Index of Consumer Sentiment = 106.1.
That represents a two-year high.
Result: TBA, November 2, 2004.
Note: *Prior to 1978, the University of Michigan only published their sentiment readings either three times per year or quarterly. So, the data from August, in the salient years, is the best data we have, temporally speaking.
P.S. - The U of M’s historical data can be obtained here.
-- Jayson